BMC BladeLogic Database Automation (BBDA) Helps Glam Media Efficiently Scale Their Database Operations
Industry: eCommerce/Online Media
Glam Media needed a database platform to meet their company's explosive growth needs while ensuring security and consistency. Using BMC BladeLogic Database Automation (BBDA), Glam Media streamlined and standardized the introduction of their new database architecture driven by Oracle Real Application Clusters (RAC).
Glam Media Overview:
Since its launch in September 2005, Glam Media has enjoyed a rapid raise to become #1 in reach for women, unseating long-time incumbent iVillage. The vertical network company attracts more than 35 million unique visitors in the U.S. and 54 million globally according to comScore Media Metrix. With this demand, Glam is committed to keeping their web sites running at optimal performance. It is this commitment to high performance and reliability that motivated Glam to enhance their infrastructure with the implementation of BBDA.
Glam Media's IT department faced a very common data center challenge: How do you rapidly scale your database infrastructure while ensuring consistency and minimizing costs? Most organizations are still forced to scale using a 'forklift upgrade' where big boxes are replaced with even bigger boxes, which is both expensive and time consuming. Even for larger companies, implementing more servers is not the answer in today's economy where most people are looking to streamline their operations and still add greater controls. Glam wanted a better option and found one with BBDA.
BBDA Solution:
Glam Media selected BBDA to drive their next-generation database infrastructure. BBDA provided Glam with a rapid and simple mechanism for provisioning Oracle RAC databases whilst ensuring conformity to the company's configuration, licensing, and patching standards. The efficiencies of implementing the software were dramatic - reducing the number of hours spent deploying and managing their databases by 90%.
With BBDA, Glam implemented this new infrastructure in less than 2 weeks including deployment, migration, and testing. Installing by hand would have taken several months.
Benefits of the BBDA solution for Glam Media include:
- Reduced database deployment time by 90%
- Reduced database administrative costs by 75%
- Simplified and standardized the database patching process
- Eliminated the need for DBAs to spend time administering Oracle RAC
"BBDA is how we manage our day-to-day database activities. Since the software implementation, our DBAs have spent far less time on the repetitive, but necessary, database tasks and are allowing greater focus on high-value activities, like performance tuning and ensuring we meet compliance requirements. BBDA has significantly improved our database infrastructure, with its flexibility and scalability, allowing it to grow as Glam's business grows."
- Fernando Ruarte, CTO
For more information on Glam Media, visit http://www.glammedia.com.